Success Story: Natura
Success Story:
Games
+25%
Increased
trust within
the team
Natura &Co is a global cosmetics and personal care group headquartered in São Paulo, Brazil. It operates in 73 countries, with a distribution network of 7 million consultants and 22,000 employees. The company is known for its focus on sustainability and positive impact. In 2023, it reported net revenues of approximately 7.8 billion dollars.
The Challenge: merger of 2 multinationals
The Challenge:
merger of 2 multinationals
The merger was presented as a way to combine the strengths of both companies. The goal was to leverage Avon’s extensive distribution network, with millions of sales representatives, while maintaining Natura’s innovative and sustainable approach.
Avon had a more transactional work culture, focused on results and performance, while Natura prioritized employee well-being and personal development.
The challenge was to create an environment where both organizational cultures could coexist, fostering adaptability and respect for differences, maximizing each company’s strengths, and minimizing cultural friction.
The Solution
Aquí tienes la traducción manteniendo el código: A 10-day game with CREATIVE and SECRET missions for the team to GET TO KNOW each other and CONNECT in a fun way.
1
Objective of
the game
The company defined the purpose of the game and created teams of 5 people each.
2
A pre-game
to motivate
A surprise video with a personalized message and the company's logo was sent out.
3
Kick-off
by email
The game started with an email introducing the mission, the list of teams, and a link to access the web-app.
4
Secret and
fun missions
For five days, secret missions appeared with specific targets designed to integrate and connect the teams.
5
Follow up via
Whats App
Javier Bond, the secret agent leading the game, kept in touch with each team captain through his secret WhatsApp line.
6
Congratulatory
letter
At the end, a surprise congratulatory letter written by the director who started the game appeared.
7
Internal
voting
Everyone could choose and vote for the individuals who stood out during the mission in different categories.
8
Final
video call
A Game Master led the final video call to announce the winners, congratulate them and find out how they achieved it.
9
Final
report
They received performance metrics with data from the winning teams, standout members and general observations.
1
Objective of
the game
The company defined the purpose of the game and created teams of 5 people each.
2
A pre-game
to motivate
A surprise video with a personalized message and the company's logo was sent out.
3
Kick-off
by email
The game started with an email introducing the mission, the list of teams, and a link to access the web-app.
4
Secret and
fun missions
For five days, secret missions appeared with specific targets designed to integrate and connect the teams.
5
Follow up via
Whats App
Javier Bond, the secret agent leading the game, kept in touch with each team captain through his secret WhatsApp line.
6
Congratulatory
letter
At the end, a surprise congratulatory letter written by the director who started the game appeared.
7
Internal
voting
Everyone could choose and vote for the individuals who stood out during the mission in different categories.
8
Final
video call
A Game Master led the final video call to announce the winners, congratulate them and find out how they achieved it.
9
Final
report
They received performance metrics with data from the winning teams, standout members and general observations.
The Results
The activity helped all team members to present
themselves differently, discover skills they didn’t
know about others and connect with people they
usually don’t interact with in their daily routines.
Felt part of
the team
Created new
connections
The activity helped all team members to present themselves differently, discover skills they didn’t know about others and connect with people they usually don’t interact with in their daily routines.
Felt part of
the team
Created new
connections
Participants worked collaboratively
on missions, fostering greater
closeness and a sense of teamwork.
Participants worked collaboratively on missions, fostering greater closeness and a sense of teamwork.
"We got to know each other while having fun. It built trust, helped us get to know and recognize each other. It greatly boosted motivation, collaboration and proactivity."
Nadia Bertoncini
Learning Manager
"The integration process was great. I was surprised, had so much fun and laughed until I cried with the missions. I fell in love with the game. Thank you!"
Regiane Tominaga
Corporate Education Specialist
"It was interesting to see how the team came together for a different purpose that wasn't work. We ended up getting to know each other on a more personal level. It was all very different and crazy."
Tais Ribaric
People Development
97%
Worked as
a team
96%
Learned new skills
from others
95%
Felt close and
supported
98%
Had
fun
93%
Made it easier to form
new connections
97%
Worked as
a team
96%
Learned new skills
from others
95%
Felt close and
supported
98%
Had
fun
93%
Made it easier to form
new connections
95%
Stimulated
creativity
94%
Enhanced
communication
93%
Felt
recognized
94%
Believes it will boost
their productivity
96%
Stepped out of their
comfort zone
95%
Stimulated
creativity
94%
Enhanced
communication
93%
Felt
recognized
94%
Believes it will boost
their productivity
96%
Stepped out of their
comfort zone
Transform your team. Let’s talk.
Fede Ezcurra
CEO & Co Founder
RESOURCES
Conected teams, unbeatable results.
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